Elina has worked as a consultant/copywriter and content strategist for top brands including Tommy Hifliger, The Ritz-Carlton, Blossom Skincare, NYC & Company, and many other companies looking to reach the luxury market. Whether it’s crafting a cohesive identity, creating a digital marketing strategy, branding or copywriting, her work on countless projects generates highly impactful results.
As the founder of two top digital media companies, Elina is also the co-founder and former CMO of Pley.com, a VC-backed Silicon Valley LEGO rental company. Under her creative direction, that company raised $7 million in VC funding, generated thousands of customers and gained national media attention with appearances on CNN, Bloomberg TV, Fox News, and articles in top publications from Fast Company to The Wall Street Journal.
As a professional editor with over 15 years’ experience working at top media outlets, Elina brings a strong sense of voice, direction and creative vision to any brand looking to hone their content strategy to reach customers. Her experience helming editorial for top media including Woman’s Day, Seventeen, Travel Holiday, two regional luxury magazines and countless articles for top publications has given her strong insight into the needs and demands of the luxury and women’s markets.
With over 20 books for top publishers under her belt, Elina’s many books have gone on to enjoy worldwide acclaim and The New York Times Bestsellers List. Part self-help, part trend forecasts, part ground-breakers, her books have led to countless media appearances on The Today Show, Good Morning America as well as endorsement deals.
Adding the role of “designer” to her roster of talents, Elina is currently at work on a new fine jewelry collection for the upscale mom market, and has released capsule collections under her name and direction for Oliver B. and Magnificent Baby.